AMS CEO Announcement
Released
Released
Announcement PDF
ASX ANNOUNCEMENT
ATOMOS LIMITED (ASX:AMS)
22 SEPTEMBER 2021
Atomos advances strategy with appointment
of new CEO, Estelle McGechie
Atomos Limited (ASX: AMS, ‘Atomos’ or the ‘Company’) is very pleased to announce the appointment
of its Chief Product Officer, Estelle McGechie, to the position of Chief Executive Officer, effective
immediately.
Whilst currently based in Silicon Valley, Estelle is Australian-born and will return to Melbourne with her
family after a successful career in the United States with global technology and entertainment brands
such as The Walt Disney Company, Apple, Logitech and Frame.io.
Following the appointment to Chief Product Officer in June 2021, Estelle has leveraged her
international product development and marketing expertise to evolve the Company’s approach to
software and services platforms, a key strategic pillar for Atomos. Estelle’s elevation to CEO will
enhance Atomos’ ability to deliver on its growth strategy by expanding further into new verticals such
as gaming and enterprise with both hardware and software products.
Prior to joining Atomos in June, Estelle was Vice President of Marketing at Frame.io, a cloud-based
video collaboration platform, which was acquired by Adobe in August 2021. During her time at Apple,
Estelle oversaw worldwide product development and marketing of professional video applications
such as Final Cut Pro, Motion, and Compressor, in addition to further developing Apple technologies
of ProRes and ProRes RAW, XML, FxPlug, and Workflow Extensions.
Chris Tait, Atomos’ Executive Chair said: “After Estelle’s appointment as Chief Product Officer in
June this year she quickly demonstrated to the board and her peers her understanding of our key
technologies, markets and customers. It became clear she can substantially contribute to and lead the
effort on delivering our strategy. Her signature collaborative style and rigorous approach to developing
and bringing video technology products and services to market is a great fit for Atomos at this
important stage of our strategic roadmap. We are thrilled she has taken on the CEO role and
welcome her back home to Australia.”
Deputy Chair, Stephen Stanley said: “Echoing Chris’ comments, we are delighted that Estelle will
be driving our future strategy as her skills align strongly with a fast-paced global video technology
company such as ours. In line with Estelle’s appointment, Chris Tait will revert to the role of NonExecutive Chair. We would like to thank Chris sincerely for his additional efforts over the past 18
months after taking on increased responsibility during the height of the COVID crisis.”
Estelle McGechie commented: “I’m excited to take the helm at Atomos to help drive the Company to
new heights and further deliver on our vision. Atomos is a global business with exceptional world-first
video technology products and services. It’s an honour to lead this extraordinary organisation alongside
our dedicated employees, the executive team, the Board, and a community of customers who are so
deeply committed to their craft. I look forward to bringing everything I’ve learnt from my international
career home to Australia to continue our positive momentum.”
A summary of the key terms relating to Estelle’s CEO appointment are attached.
AUSTRALIA • USA • UK • GERMANY • CHINA • JAPAN
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Appendix
Summary of material terms of the CEO Employment Agreement between Atomos and Estelle
McGechie (“Executive Services Agreement” or “ESA”)
Position
Chief Executive Officer
Commencement
date
Term
22 September 2021
Fixed Annual
Remuneration (FAR)
Short Term Incentive
(STI) for FY 22
$400,000 (including superannuation), to be reviewed by Atomos from
time to time.
Estelle McGechie is eligible for an annual STI award up to 50% of the
FAR which is payable in cash and equity rights. Of the STI award that
is payable 50% will be paid in cash and 50% in equity allocated at the
award date with a 12-month retention.
Estelle McGechie employment has no fixed term. Each party’s
termination rights under the ESA are set out below.
The STI award will be weighted between financial and non-financial
measures.
Estelle McGechie’s ongoing participation in Atomos’s STI scheme and
terms of the scheme are subject to the discretion of the Board.
Long Term Incentive
(LTI) for FY 22
Estelle McGechie will be eligible to participate in Atomos LTI equity
award scheme, with the initial maximum annual LTI award having a
face value of 100% of FAR. The LTI share options awarded under the
plan are subject to performance determined over a three year
performance period.
Estelle McGechie’s ongoing participation in Atomos’s LTI scheme and
terms of the scheme are subject to the discretion of the Board.
Termination
provisions
Both Estelle McGechie and Atomos may terminate Estelle
McGechie’s employment for any reason by giving 6 months notice.
Post-employment
restraint
A 6-month restraint provision applies.
Authorised for ASX release by the Atomos Board of Directors.
--ENDS-For further information please contact:
James Cody
Chris Tait
Simon Hinsley
Chief Financial Officer
+61 407 048 514
james@atomos.com
Executive Chairman
+61 438 862 355
chris.tait@atomos.com
Investor/Media Relations
+61 401 809 653
simon@atomos.com
AUSTRALIA • USA • UK • GERMANY • CHINA • JAPAN
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About Atomos:
Atomos is a global video technology company delivering award-winning, simple to use monitorrecorder content creation products. These products give content creators across the rapidly
growing social, pro-video and entertainment markets a faster, higher quality and more affordable
production system.
Atomos’ range of products take images directly from the sensor of all major camera manufacturers,
then enhance, record and distribute them in high-quality formats for content creation using the
major video editing software programs. Since being founded in 2010, Atomos has established
strategic relationships with key technology providers within the ecosystem including Apple, Adobe,
Sony, Canon, Panasonic, Nikon and JVC Kenwood.
Atomos is based in Australia with offices in the USA, UK, Germany, China and Japan and has a
worldwide distribution partner network.
For more information please visit www.atomos.com
AUSTRALIA • USA • UK • GERMANY • CHINA • JAPAN
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