Investor Presentation
Released
Released
Announcement PDF
11 February 2026
Atomos
Investor Presentation
Atomos Ltd (ASX:AMS)
Authorised by the Board
Our Core Value Proposition Has Not Changed…
Empower Creators
Empower the democratisation of content creation in the Social,
Pro Video & Entertainment Markets, and enhance connectivity
Partnering with the Best
Align, integrate and partner with global technology leaders
Focus on the Creator Ecosystem
User-friendly designs across a branded ecosystem that make
video production simple, intuitive and creative. Enabling
creatives to focus on their art.
Brand Leadership & Equity
Strong brand equity and customer loyalty built over 12 years of
innovation, enhanced with ongoing care for the customer, and
increasingly meeting more of their needs
Weddings, Events, Music
2
Formerly Olympus
3
Target Customer Has Expanded
Growth in sub-pro content creator market
• Maintain lead position in pro-video market; significant brand equity
• Evolving business model to meet high growth market of influencers,
amateurs & hobbyists – new 'Entry Level' models of core monitor range
• Creating demand directly with our end consumers; value add-products
But Our Target Customer and Method of Reaching Them Has Evolved…
Sales & Marketing Has Modernised
Customers shifted to online, marketplaces, social media
• Maintain distributor model in core pro-video market
• Expand to incorporate shift to online: new DTC sales &
marketing channels, marketplaces and retail media
• Flexibility through diversified sales channels; reinvigorated core range;
derisked & strategic range expansion into new categories via partnerships
6.0
8.1
11.9
16.0
22.4
26.3
30.8
35.1
39.3
43.5
47.8
0
10
20
30
40
50
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Global Influencer Marketing Projections (2017 – 2027)
(USD $B Expenditure)
Ave Search Volume
“Camera Monitor” weekly searches on Amazon trending upwards over the period
Source: Statista, Influencer Advertising: market data & analysis
https://www.statista.com/study/132109/advertising-report-influencer-advertising/
4
✓ Over 100,000+ registered users
✓ 500,000 units sold lifetime
✓ Automated production is the future
Atomos Is Known for World-Class Product Innovation and Design…
5
Entry Level Models
And So Has Our Product Suite...
Next Generation Core
Models
Expanded Ecosystem
Coverage
Executive Summary: Four Pillars to drive Atomos forward…
6
1. Product Suite & Strategy (Renewed)
• Renewed core product range (primary focus of R&D) with
complementary value-add products to meet needs of customers
– New range of core product lines to launch in 1H’26
– Expanded products in Q4’25 beyond recorder monitors:
headphones, PTZ (pan, tilt, zoom) cameras, wireless
transmission, etc.
• ATOMOSphere (software): cloud storage and collab platform
2. Go-to-market approach (Expanded)
• Launched omni-channel sales approach; traditional wholesale channel
approach now supported by D2C
– Strategic addition of D2C in major markets
• Digital & marketing strategy targeting broader content creation market
and new customers
• Retail media partnerships including key resellers and Amazon
4. Financial Stability (Delivered)
• Q2’26 sales of $13.4m – up 44% on pcp
– Sales driven by strong demand for flagship Ninja & Shinobi product
• H1’26 sales (unaudited) of $23.7m, up 28% on pcp (H1’25: $18.6m)
• Fixed cost base reduced to ~$1.1m p/m in H1’26
• H1’26 EBITDA (unaudited) of $1.9m, improvement of $7.5m on pcp;
(H1’25: loss of ($5.6m))
• H2’26 sales and EBITDA expected to exceed forecast H1’26 results
3. Board & Management (Refreshed)
• Peter Barber: appointed to MD & CEO
– Aligns with revised product and go-to-market strategies
• Adam Kron: Chief Digital & Strategy Officer
– Experienced executive focused on overall strategy, e-comm &
digital marketing growth. Former GM/CSO/CGO/Director at
Catch.com, Kogan and NewsCorp
• Daniel Moore: CTO, previously Head Software Eng at Blackmagic
Board & Senior Management With Complementary Skills
Tailored to Atomos’ New Strategic Direction
7
Atomos
Board
James Joughin
Non-Exec Chair
• NED Daronmont & Melbourne
Institute of Technology
• Former Chair Viridian Advisory
• Former Chair of Spirit (now
called Infotrust ASX: ITS)
• Former Partner at EY
Peter Barber
Managing Director & CEO
• Co-Founder & major
shareholder of Blackmagic
Design
• Left Blackmagic (executive role)
in 2017 to spend more time with
family & pursue other business
interests in Singapore
Jeromy Young
Non-Exec Director
• 25+ years developing leading
video technology and products
• Co-Founder of Atomos
• Previously Global BD of
Blackmagic
Senior
Management
Peter Barber
Managing Director & CEO
Ben McAlister
Chief Financial Officer
• Former CFO of Doma Group
• Ex KPMG, Macquarie Airports,
Westpac & UBS
Adam Kron
Chief Digital & Strategy Officer
• Experienced executive focused
on overall strategy, e-comm &
digital marketing growth
• Former GM/CSO/CGO/Director at
Catch.com, Kogan & NewsCorp
Daniel Moore
Chief Technology Officer
• Previously, CTO at Presien,
focused on delivering AI solutions
for worksite safety & productivity
• Previously, Head Software
Engineering at Blackmagic
Product Suite
& Strategy
9
Our Flagship Products Are Used All Across the Content
Creator Universe…
Price Point of product /
Scale of Production
Shinobi Range Ninja Range Shogun & Sumo Ranges
Simple, touchscreen monitors (entry pricing)
targeted at influencers and video enthusiasts
Flagship monitor recorder that connects
to almost every camera in the world
Large format monitor recorders and
broadcast rack mounted recorders
Market leading monitor recorders
New: R&D and launch of next-gen
upgrades
Market leading monitors
New: Shinobi Go (entry level model)
Market leading production monitor
New: R&D on next-gen upgrades
Low (<US$250)
Low budget, Individual, Influencer, Videographer
High (+US$1,500)
High budget, production team
Complementary to core range catering to customer needs;
incremental upside over time
Value Add Products
10
Renewed product suite driving customer demand
• Launch: II in Mid 2024, GO in
Mar 2025
• 5” Monitor only
• Entry-level focus, all creators
• S-II USD349, S-GO 249 (ex tariff's)
• S-II, Incl. most camera controls
and feature rich monitoring
tools
• Resonating well with Amazon &
D2C channels
Shinobi II & GO Shinobi 7 RX
Ninja TX & TX GO
• Launch: Nov 2025
• 7” Monitor only
• Pro Video focus (professionals)
• USD/EUR 699 (MSRP, ex tariffs)
• Super high brightness (2200
nit) & wide range of input
connections (HDMI/SDI)
• Addition of camera control and
RX wireless receiving
• Launch: Jul 2025, Nov 2025
• 5” Monitor Recorder
• Pro Video focus
(professionals)
• USD/EUR 799 & 999 (MSRP)
• Records up to 6Kp30 (TX
GO) & 8Kp30 (TX) ProRes
RAW
• Direct to Cloud capability
Shogun AV-19
• Launch: Feb 2026
• 19” Monitor Recorder
• Production / Broadcast focus
• USD/EUR 2,099 (MSRP, ex tariffs)
• 19-inch, 4K HDR DCI-P3
7RU rack-mounted monitor
• Record up to four isolated
camera feeds (ISOs) plus a
fifth program output
11
Value Add Products & Services
Value Add Products
Active marketing to existing ~125K customer email database
Focus on converting to cloud account users
Atomos Monitor
Recorders
Editing Software
Shared with
Collaborator
Your Preferred
Camera / Recorder
• Cloud-based ecosystem for streamlined media workflows and single
sign-on access to storage, camera-to-cloud uploads, sharing, etc.
• Premium Offer: MyAtomos Members benefit from FREE starter
plan
• Paid Subscription: Paid tiers operate as a loyalty program that
includes expanded storage, exclusive DTC discounts, and add-on
features.
• Derisked range expansion via co-development partnerships – no
diversion of engineering team focus from core monitor range
• Strategic new adjacent product categories, creating an ecosystem
of products to meet more of our customer's needs
• Test and learn approach
12
Product Roadmap
Q4 FY25 Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 Q1 FY27 Q2 FY27 Q3 FY27 Q4 FY27
On-camera
On-set
Broadcast
& AV
Post-
Production
Pro-Audio
Cloud
Ecosystem
Shinobi
Go
Ninja TX
Ninja TX
Go TBA TBA TBA
Shinobi 7RX TBA TBA TBA
Shogun
AV-19
eCinema –
M&A
Studio Pro TBA TBA
TBA TBA
TBA
TBA
TBA
TBA
TBA
RX Monitor
App
Wi-Fi Video
TxRx
Cloud - M&A TBA TBA TBA
TBA
TBA
Aaton –
M&A
Headphones Microphones
H2’26
IP
Acquisitions
H1’26
Go-to-market
approach
Sales & Marketing – Modernised Strategy
14
Targeting customers where they are to build direct and stickier relationships.
Existing Strengths
• Long standing relationships w/ industry retail & distributors
• Trade Shows including IBC and NAB
• Email List (~125K+ email subscribers) built over 10+ years
Expanded Capabilities & Growth
• Digital marketing to target broader content creator
market, new entrants and broaden the customer base
• Retail media partnerships including Amazon growth
strategy
• DTC website and enhanced online marketplace
presence
+
Sales & Marketing – Modernised Strategy – Early Results Promising…
15
Targeting the customers where they are, direct & stickier relationships
D2C Website Traffic:
Steady growth in customers
engaging with the DTC shop
(weekly product page views)
D2C Sales ($A) vs Digital
Marketing Spend
(rolling 4 weeks):
Steady growth in DTC revenue
Digital marketing spend limited
to substantially less than DTC
Gross Profits, conservative
investment to date
$0.0k
$50.0k
$100.0k
$150.0k
$200.0k
$250.0k
$300.0k
$350.0k
$400.0k
$450.0k
$500.0k
D2C Sales
Digital Marketing Spend
A$248k
-
4.0k
8.0k
12.0k
16.0k
20.0k
24.0k
Transformed, Refocused & Positioned for Scalable Growth
16
Target Customer
Segments
Professionals & Entertainment Industry Social Media Content Creator, Amateurs
Sales Channels
B2B Wholesale
Distributors & Stores
Online D2C
& Marketplaces
Marketing
Trade Shows
Organic Social Media
New Customer Targeted Digital Marketing,
Influencers, Retail Media
Product Range
Mid to Premium Products
R&D & Innovation Lead
‘Entry Level’ Models
Narrowed & Focused R&D on Core
Strategic & Derisked new categories
Operations
Fragmented Logistics
Overspread & Complex Staff Functions
New global 3PL partner
Reduced FTEs, focused engineering team
2023-2024 2025 and beyond
Market Conditions
2023-24 US Writers Strike
Supply Chain increased costs
Influencer market growing
Stabilized conditions, albeit tariffs uncertain
Financials
18
Improving sales momentum supported by stabilising margins
Sales (A$m) Statutory Contribution Margin (A$m)
• Strong demand for the updated flagship Shinobi & Ninja product
ranges; positive market feedback → greater customer usage
• Omni-channel and modernised Go-To-Market strategy resonating
well in key markets with greater direct customer engagement
• Contribution margin: Sales (excl. Other Income) – COGS before
overheads
• Moving forward, Atomos will report Contribution Margin, providing
a better performance metrics for assessment
$6.0m
$7.0m
$8.0m
$9.0m
$10.0m
$11.0m
$12.0m
$13.0m
$14.0m
Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Q4'25 Q1'26 Q2'26
H1’26 (unaudited): $23.7m
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Q4'25 Q1'26 Q2'26
FY24 (reported): 22%
FY24 (underlying): 25%
FY25 (reported): 17%
FY25 (underlying): 25%
H1’26 (unaudited):
~34%
One-off period-end adjustment – relates
primarily to Inventory obsolescence. Balance
Sheet fully provided for as at 30 June 2025.
19
Right-sized fixed Cost Base leading to EBITDA leverage
• Overall, ~40% reduction in average monthly Fixed Costs
within 18 months
– Headcount now reduced to ~50
• Full run-rated benefit realised in H1 FY26
Fixed Cost Base1, A$m (LHS) EBITDA (A$m)
• Increasing operating leverage being driven by continued sales
momentum and a stable and right-sized fixed cost base
1. Average monthly fixed cost base
($9.0m)
($8.0m)
($7.0m)
($6.0m)
($5.0m)
($4.0m)
($3.0m)
($2.0m)
($1.0m)
-
$1.0m
$2.0m
Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Q4'25 Q1'26 Q2'26
H1’26 unaudited:
$1.9m
$0.0m
$0.2m
$0.4m
$0.6m
$0.8m
$1.0m
$1.2m
$1.4m
$1.6m
$1.8m
$2.0m
2H24 1H 25 2H 25 1H 26
Workforce Cost Professional Fees Marketing Travel & Other
unaudited
Outlook
21
FY26 Outlook – Sales & Gross Margins
• New range of core product lines launched in H1’26 (Ninja TX &
Ninja TX GO and Shinobi 7 RX)
• Further products launching in H2 including Shogun AV-19; rack
mounted monitor recorder designed for live-production / broadcast
• Expanded products beyond recorder monitors: headphones, PTZ
(pan, tilt, zoom) cameras, wireless transmission units
• Launched ATOMOSphere - cloud storage & collaboration platform
• Launched omni-channel sales approach; traditional wholesale
channel approach now supported by D2C
• Digital & marketing strategy targeting broader content creation
market (complimenting more cost-effective approach to trade
shows)
• Refreshed senior leadership aligned to new sales and
marketing approach
Refreshed & Expanded Products Modern Sales Channels & Marketing Strategies
Guidance for H2’26 sales to exceed H1’26 of $23.7m
• Driven by:
– New core products and incremental contribution from
expanded, value-add, product range
– Modernising sales channel and marketing strategy
• Targeting medium-term Contribution Margins in range of
33% - 35%
1 2
1
2
17.4m 18.3m 18.6m
14.1m
23.7m
-
$4.0m
$8.0m
$12.0m
$16.0m
$20.0m
$24.0m
$28.0m
H1'24 H2'24 H1'25 H2'25 H1'26 H2'26F
Sales (A$m)
$23.7m+
unaudited
22
FY26 Outlook – Cost Base & Cashflows
• Fixed cost base reduced to ~$13.2m p.a. ($1.1m per month)
as of H1’ FY26
Cost Base Cashflows
• Legacy payment plans & non-recurring expenses largely
finalised
• Funds repaid to Monreii Pty Ltd Facility (Monreii Facility) as
part of the exercise of options are not available for redraw and
therefore Monreii Facility is now fully drawn
• As at 31 December 2025, $1.3m cash & cash equivalents
• Investment in working capital for Q2 new products expected to
unwind as new products launched, however expecting similar
level of investment for several new products launching in 2H’26
• In the event of any short-term working capital requirements,
well progressed with a financier in relation to an unsecured
working capital facility to assist, if needed, with any future
working capital requirements
• H2’26 EBITDA to exceed H1’26 EBITDA of $1.9
EBITDA
1.9
($12.0m)
($10.0m)
($8.0m)
($6.0m)
($4.0m)
($2.0m)
-
$2.0m
$4.0m
H1'24 H2'24 H1'25 H2'25 H1'26 H2'26F
$1.9m+
unaudited
Important Notice and Disclaimer
The information contained in this document (“Document”) has been prepared by Atomos Limited ACN 139 730 500 (referred to as
“Atomos” or “Company”). The information contained in this Document is current as at the date of this Document and should be read in
conjunction with other Atomos periodic and continuous disclosure announcements filed with the Australian Securities Exchange (ASX),
available at www.asx.com.au.
The information in this Document is not intended to form the basis of any investment decision in relation to the Company or its assets
and should not be considered as a recommendation to the Recipient to acquire securities in the Company. This Document is not a
prospectus, profile statement or disclosure document and does not constitute an offer or invitation to acquire securities or otherwise
invest in the Company, and no agreement to subscribe for securities will be entered into on the basis of this Document.
No representation or warranty, expressed or implied, is or will be made, and no responsibility or liability is or will be accepted by the
Company, any of their respective officers, servants, agents or advisers (collectively “Limited Parties”) as to or in relation to the
accuracy, reasonableness, completeness or reliability of the information in this Document or any other written or oral information made
available to any Recipients or their advisers. Any liability therefore is hereby expressly disclaimed. In particular, no representation or
warranty is given as to the achievability or reasonableness of any future projections, management estimates or plans, prospects,
returns or forecasts.
To the fullest extent permitted by law, the Limited Parties will not have any responsibility or liability for any loss or damage (whether
foreseeable or not), however arising (including as a result of negligence), in relation to or in connection with the provision of this
Document, the Recipient’s or any other person’s purported reliance on this Document, the failure to provide information of which any of
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None of the Limited Parties makes or gives any representation, warranty or guarantee, express or implied, that the information in this
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future acts and events including forecast financial information (“Forward Looking Statements”). Forward Looking Statements involve
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This document also contains statistics, data and other information relating to markets, market sizes, market shares, market positions
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completeness of such information is not guaranteed. There is no assurance that any of the forecasts or projections contained in the
independent market and industry data or research will be achieved. Forecasts and projections involve risks and uncertainties and are
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uncertainty and not necessarily reflective of actual market conditions.
Neither the receipt of this Document by any person nor any information contained in it or supplied with it or subsequently communicated
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investment or financial product advice (or any other advice) to any such person. Each such person should make their own independent
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solicitation of an offer to buy, any securities in the United States. The securities being offered by the Company under the Prospectus
lodged with ASX on or about the date of this Document have not been, and will not be, registered under the US Securities Act or the
securities laws of any state or other jurisdiction of the United States Accordingly, the securities being offered by the Company under the
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Non-IFRS financial measures
Recipients should note that certain financial data included in this Document is not recognised under the Australian Accounting
Standards (AAS) and is classified as ‘non-IFRS financial information’ under Regulatory Guide 230 ‘Disclosing non-IFRS financial
information’ published by ASIC. The Company believes that this non-IFRS financial information provides useful information to users in
measuring the financial performance and condition of Atomos. The non-IFRS financial measures do not have standardised meanings
under AAS, and therefore may not be comparable with similarly titled measures presented by other entities, nor should these be
interpreted as an alternative to other financial measures determined in accordance with AAS. Investors are cautioned not to place
undue reliance on any non-IFRS financial information, ratios and metrics included in this Document.
Non-IFRS information descriptors:
• EBITDA (before R&D expenditure) is earnings before research and development expenditure, interest, taxation, depreciation,
amortisation and impairment charges;
• EBITDA is earnings before interest, taxation, depreciation, amortisation and impairment charges;
• EBIT is earnings before interest, taxation and impairment charges;
• Working capital is defined by the Company as trade and other receivables, inventory and other current assets less trade and other
payables and other current liabilities;
• Net cash flows from operations: the operating cash flows generated by the Company calculated as EBITDA excluding non-cash
items and allowing for changes in working capital; and
• Net cash flows before financing activities: being net cash flows from operations less capital expenditure and other investing
expenditure.
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