Annual Report to shareholders
Released
Released
Announcement PDF
1
Atomos Limited
Annual Report 2024
Atomos Limited | Annual Report 2024
2
Contents
Chair’s Message
3
CEO’s Address
5
Directors’ Report
7
Directors
19
Auditor’s Independence Declaration
24
Remuneration Report
25
Consolidated Financial Statements
39
Notes to the Consolidated Financial Statements
43
Consolidated Entity Disclosure Statement
82
Directors’ Declaration
83
Independent Auditor’s Report
84
ASX Additional Information
88
Company Directory
90
Atomos Limited | Annual Report 2024
3
Chair’s Message
Dear Shareholders
Financial Year 2024 has been landmark period for Atomos with all key areas of the business
undergoing significant transformation and re-alignment which will result in a more streamlined,
capital efficient and operationally resilient Company moving forward.
Atomos is a unique business for its size, highlighted by the following key characteristics:
•
•
•
•
•
market-leading video creation products (both hardware and software) in key product
segments;
global sales distribution network with direct reseller relationships in the US market;
tech integration and sales partnerships with major global players such as Apple, Adobe,
Canon, Sony and Panasonic, among others;
proprietary technology developed in-house via world-class engineering and design teams; and
customer base leveraged to the video content creation market which is now the
communication medium globally given the growth of social media, video advertising and
virtual meetings.
Whilst we recognise the poor performance of the business over the past few years, the team have
worked incredibly hard to address those challenges and are now confident the necessary building
blocks are in place to generate increased value for our shareholders into the future.
One of the key catalysts for our transformation during the year was Atomos co-founder, Jeromy
Young, returning to the business in January 2024 as Managing Director and CEO. Jeromy was joined in
February 2024 by successful video entrepreneur (and co-founder of Blackmagic Design), Peter Barber,
who was appointed as Executive Director and COO.
Leveraging new management strategies and a refreshed product roadmap, Atomos successfully recapitalised the business in May 2024, raising $16.1m which was partially underwritten by major
shareholder, Doma, and supported by Directors Jeromy Young and Peter Barber invested $2.0m each.
Proceeds from the capital raise were used to repay all outstanding debt, on-going restructuring costs,
invest in new product inventory and provided additional working capital flexibility.
Following a 15-month period of suspension, Atomos returned to ASX trading on 21 May 2024 (post
completion of the capital raise), one of the major milestones achieved during the year.
Financially, Atomos underwent a material restructure during FY24, particularly during the second half
under new management. While the annualised benefits of that restructure will be realised in FY25,
initial key performance drivers are positive:
•
•
•
H2’24 revenue of $18.3m up 5% on H1’24 (FY24 sales: $35.7m)
FY24 gross margins improved as constant product discounting ceased in H2’24; and
Fixed costs reduction with permanent staff reduced to 70 as at 30 June 2024.
Atomos Limited | Annual Report 2024
4
Chair’s Message (continued)
The Company returned to its product-focused innovative heritage with the launch of two new
products in late FY24 – Ninja Phone and SunDragon. Due to the timing of shipping those products,
both had a negligible impact on FY24 sales, however we expect these products to make a material
contribution to revenue in FY25.
In September 2024, we announced the settlement of both the US and Australian legal cases between
Atomos and the former Chief Executive Officer, Estelle McGechie. Whilst terms of the settlement
remain confidential, the Company has sufficiently provided for all payments and future legal expenses
relating to the matter in the FY24 accounts. This is a great outcome for the Company and removes one
more negative distraction which will enable management to focus their time and resources on
releasing groundbreaking products to existing and new markets.
With the cost restructure expected to be complete by Q2 FY25 resulting in breakeven EBITDA at
approximately $45m of sales and coupled with the launch of several new products, we are optimistic
for the outlook heading into FY25.
Lastly, I’d like to acknowledge the contributions of former Directors Sir Hossein Yassaie and Trevor
Elbourne who stepped down from their director duties during the year. I’d also like to thank my fellow
directors Jeromy and Peter, board advisors James Joughin, and Ben McAlister for their efforts during
the year. In addition, I’d like to thank our shareholders for their ongoing support and patience as we
seek to rebuild the significant latent value that sits within the Atomos business.
Kind Regards,
Paul Greenberg
Chair
Atomos Limited | Annual Report 2024
5
CEO’s Address
Dear Shareholders,
After several years away from the business, it’s a pleasure to be back as CEO of Atomos; a Company
Ian Overliese and I co-founded over 15 years ago. Our initial vision for the business all those years ago
was simple – to democratise video content creation by providing access to simple, intuitive and
technologically advanced products that foster creativity irrespective of budget. This is the same vision
we continue to employ today, with the recently launched Ninja Phone and Shinobi II providing a great
example of our ability to translate this vision into something tangible and value accretive.
As Paul mentioned in the Chair message, FY24 was transformational year for Atomos having delivered
several key milestones that have removed various unwanted distractions from management,
increasing the time and resources focused on high value growth opportunities.
Following the appointment of Peter and myself as the COO and CEO, respectively, we subsequently
completed the recapitalisation process critical to resetting the financial stability of the business and
enabling the Company to resume trading on the ASX following a 15-month period of suspension.
At an operational and financial level, we have implemented significant change in the business,
particularly during the second half post our appointment, with several key areas highlighted below:
Stabilised and subsequently returned to sales growth
• FY24 revenue of $35.7m, down 16% on previous corresponding period (‘pcp’) which reflected:
limited working capital to produce sufficient product to meet demand, ongoing deterioration
in economic conditions and disruptions from the Writers Guild of America strike
• However, we delivered revenue of $18.3m in H2 FY24, up 5.1% on H1 FY24 predominately due
to reinvigorating the sales and marketing of the existing products and launching new
innovative products which created demand across other product categories.
Improving Gross Profit Margin
• Higher gross margin in FY24 attributed to the cessation of product discounting
• While reported gross profit margin improved from 11% in FY23 to 31% in FY24, Underlying
gross margin improved from 20% to 34%
• Gross profit margins in H2 FY24 gross profit margin of 36% compared to 31% in H1 FY24
• In addition, and perhaps a better reflection of the run-rate, despite it taking some months to
unwind previous management’s strategies, in Q4 FY24 gross profit margins were consistently
just under 40%, with June 2024 reaching 40%.
Restructuring the cost base well advanced
• The Company has implemented several cost saving initiatives during H2 FY24 which has
resulted in permanent staff being reduced from 90 at December 2023 to 70 as of June 2024
• Excluding non-recurring costs, fixed operating costs (which includes capitalised R&D in FY23)
were reduced by $5.9m in FY24
• The Company is expected to finalise the restructure program by the end of Q2 FY25 with the
full run-rate benefit being seen in H2 FY25.
In the second half of FY24, we returned to what we have become globally known for – launching
innovative, groundbreaking products that converge expensive technologies into a simple form
factor at a cost-effective price point.
Atomos Limited | Annual Report 2024
6
CEO’s Address (continued)
In April 2024 we announced the Ninja Phone – a video co-processor that enables users to use the
latest iPhone models as a monitor whilst also providing recording functionality from professional
cameras directly onto the iPhone’s storage.
Concurrently, we also launched SunDragon - a unique ‘sun-spectrum’ range of LED lights, which
expands upon Atomos’ exiting product portfolio into an adjacent segment of the video production
ecosystem.
In June we surprised the world with an update to the world’s most popular Photo Video Monitor, the
Shinobi, launching and shipping the Shinobi II in July.
The Atomos brand holds strong and has returned to its leadership position, the task at hand is to
educate the rapidly growing younger content creators and bring them into the professional landscape,
a task that Ninja Phone is well placed to achieve. Educating the masses on why they need to utilise
the wonderful HDR screens on their phones and tablets by shooting 4K HDR and ensuring the
traditional video market get the new tools they need to compete with the up and comers. The
development pipeline for Atomos is strong and you can rest assured we are taking back out leadership
position. Exciting times ahead.
Lastly, I’d like to thank all our staff who have been nothing short of incredible over the past few years
given the various internal and external challenges they have faced. It’s never easy when a Company is
going through a restructure period, with most of the core building blocks now in place we firmly have
light at the end of the tunnel to enable us to deliver improved financial performance moving forward.
I am confident the tide has turned for the business, giving us the momentum we require into 2025
that will return Atomos to its rightful position in the video technology landscape, one that has exciting
new frontiers!
Kind Regards,
Jeromy Young
Managing Director & CEO
Atomos Limited | Annual Report 2024
7
Directors’ Report
The directors of Atomos Ltd (‘Atomos’ or ‘the Company’) present their report together with the
financial statements of the consolidated entity, being Atomos and its Controlled Entities (‘the Group’)
for the year ended 30 June 2024.
Directors
The names of the directors in office at any time during or since the end of the year are:
Mr Paul Greenberg – Non-Executive Chairman
Mr Jeromy Young – Executive Director, Managing Director (effective 4 January 2024)
Mr Peter Barber – Executive Director (effective 14 February 2024)
Sir Hossein Yassaie – Non-Executive Director (up to 16 May 2024)
Mr Trevor Elbourne (up to 4 January 2024)
The above-named directors held office during and since the end of the financial year unless otherwise
stated.
Principal activities
During the year the principal activities of the Group consisted of:
•
•
The design, manufacture and sale of video equipment; and
The development and sale of software applications to enhance its physical products.
There have been no significant changes in the nature of these activities during the year.
Review of Results and Operations
FY24 revenue of $35.7 million was $7.0m or 16% lower compared to revenue of $42.8m in the PCP.
Revenue was lower in FY24 due to the ongoing deterioration in economic conditions, working capital
constraints prior to the capital raising in May 2024 impacting finished goods availability, supply chain
challenges and disruptions from the Writers Guild of America strike.
Pleasingly, revenue of 18.3m in H2 FY24 was 5.1% higher than revenue of $17.4m in H1 FY24. The
improved H2 sales included only approximately $0.5m of sales from the Ninja Phone and no new sales
from SunDragon (compared to our forecast of $2.5m based on launch of both products in June),
highlighting strong H2 FY24 sales in the core existing product line. Management is focused on
delivering the new products to market and further educating the Group’s customer base on the
benefits of these new products in being able to enhance their creative offering whilst speeding up the
workflow process.
The Company experienced higher gross margins in FY24 attributed to improvements in the mix of
margin across its product range, including higher margins from new products. Gross margin
percentage improved by 20% points in FY24 from 11% in FY23 to 31% in FY24.
On an underlying basis, gross margin percentage improved by 14% points in FY24 from 20% in FY23 to
34% in FY24. Further underlying margin improvements were achieved in the second half of FY24 with
gross margin percentage of 36% in H2 FY24 compared to 31% in H1 FY24.
Atomos Limited | Annual Report 2024
8
Summary of results for 2024 compared to prior period
Consolidated Statement of Profit or Loss and
Other Comprehensive Income
Revenue
Cost of sales
Gross profit
Gross Margin %
Operating expenses
Other income
EBITDA
Depreciation and amortisation
Impairment of non-financial assets
Fair value adjustment
Finance costs
Loss before income tax
Income tax benefit / (expense)
Loss for the year
2024
2023
Change $
$'000
35,721
(24,517)
11,204
31%
(28,889)
349
(17,336)
(1,610)
0
(1,798)
(1,224)
(21,968)
(394)
(22,362)
$'000
42,763
(38,050)
4,713
11%
(30,597)
365
(25,519)
(2,973)
(30,676)
0
(2,120)
(61,288)
227
(61,061)
$'000
(7,042)
13,533
6,491
1,708
(16)
8,183
1,363
30,676
(1,798)
896
39,320
(621)
38,699
Change %
(16%)
(36%)
138%
20%
(6%)
(4%)
(32%)
(46%)
(100%)
N/A
(42%)
(64%)
(274%)
(63%)
Included in the FY24 and FY23 results were certain items which were significant and/or not incurred
in the ordinary course of business and are fully detailed in the normalised earnings section on pages
10 and 11. The impact of excluding these items from the Consolidated Statement of Profit or Loss and
Other Comprehensive Income is as follows:
Revenue, Gross Profit and Gross Margin H2 FY24 compared to H1 FY24 – Underlying basis
Underlying Basis
Revenue, Gross Profit and Gross Margin
Revenue
Cost of sales
Gross profit
Gross Margin %
2HFY24
$'000
18,308
(11,724)
6,584
36%
1HFY24
$'000
17,413
(11,956)
5,457
31%
Change $
$'000
895
232
1,127
Change %
5%
(2%)
21%
5%
FY24 Total
$'000
35,721
(23,680)
12,041
34%
Key Drivers of Performance
Revenue
FY24 revenue of $35.7 million was $7.0m or 16% lower compared to revenue of $42.8m in the PCP.
Revenue was lower in FY24 due to the ongoing deterioration in economic conditions, working capital
constraints prior to the capital raising in May 2024 impacting finished goods availability, supply chain
challenges and disruptions from the Writers Guild of America strike.
Atomos Limited | Annual Report 2024
9
The decline in revenue was stymied, with H2 FY24 revenue of $18.3m being 5.1% higher than revenue
of $17.4m in the H1 FY24; due to higher demand of the Group’s core existing product line,
management’s focus on delivering new products to market and management further educating the
Group’s customer base on the benefits of ATOMOS products in being able to enhance their creative
offering whilst speeding up the workflow process.
Gross Profit and Gross Margin
FY24 gross profit of $11.2m was $6.5m or 138% favourable to gross profit of $4.7m in FY23. FY23 gross
profit was impacted by de-stocking and significant provisioning against finished goods inventory which
was slow-moving and provisioning against excessive levels of component inventory which was a result
of component stockpiling during the COVID induced period of semi-conductor component scarcity and
the resultant expansion in lead times.
The Company experienced higher gross margins in FY24 attributed to improvements in the mix of
margin across its product range, including higher margins from new products. Gross margin
percentage improved by 20% points in FY24 from 11% in FY23 to 31% in FY24.
On an underlying basis, gross margin percentage improved by 14% points in FY24 from 20% in FY23 to
34% in FY24. Further underlying margin improvements were achieved in the second half of FY24 with
gross margin percentage of 36% in H2 FY24 compared to 31% in H1 FY24.
Operating Costs
Operating costs were $1.7m or 6% lower in FY24 compared to FY23 on a reported basis. Excluding
non-recurring costs, operating costs were $4.3m or 15% lower in FY24 compared to FY23. The
Company is well progressed on its detailed cost restructure having already significantly reduced staff
costs to under 70 permanent staff from 90 permanent staff in December 2023. The restructure is
expected to be complete by the end of the second quarter in FY25, with the full financial benefit being
realised from 2H25.
EBITDA
FY24 EBITDA loss of $17.3m was $8.2m or 32% favourable to EBITDA loss of $25.5m in FY23. The FY24
underlying EBITDA loss after adjusting for one-off/non-recurring items was $11.8m which was $7.6m
or 39% favourable compared to FY23.
Finance Costs
Finance costs decreased by $0.9m to $1.2m in FY24 primarily due to the debt facility repayments and
no debt remaining as at 30 June 2024, except for $0.1m related to credit card facilities.
Depreciation, Amortisation and Impairment
Depreciation and amortisation decreased by $1.4m in FY24 due to all intangibles being fully amortised
as at 30 June 2023, reducing amortisation by $0.8m; and lower fixed asset acquisitions in FY24 further
reduced depreciation by $0.6m.
Fair value adjustment
In 2022 the Company acquired a 10% interest in UK based Mavis Broadcast Limited. Mavis technology
underpins the Atomos Cloud Studio suite of products.
Whilst there has been an upward trajectory in Atomos Cloud Studio Subscription Revenue since
launching in May 2023, the overall result has been below expectation. Costs to deliver revenues have
Atomos Limited | Annual Report 2024
10
exceeded $1.0m, and almost all this amount was paid to Mavis for development and delivery services.
These payments represent a major component of Mavis revenue.
The Company has been advised that Mavis will undertake a capital raising in early 2025, which may
result in substantial dilution of the Company’s interest in Mavis.
On this basis, management have assessed that the Group’s investment of $1.8m in Mavis Broadcast
Limited had a negligible fair value as at 30 June 2024. A resulting fair value adjustment was recognised
in FY24.
Income Tax Expense
Income tax expense of $0.4m in FY24 relates to non-Australian 100% owned subsidiaries where a
taxable profit was reported.
Net Loss After Tax
The consolidated loss of the Group for the financial year after providing for income tax amounted to
$22.4 million (2023: loss $61.1 million).
Reconciliation of underlying earnings for 2024 and the prior financial year
Earnings before interest, tax, depreciation and amortisation (EBITDA) is a non-IFRS term which the
Group uses to measure performance. Additionally, the reported 2024 and 2023 results included a
number of items that were significant and/or not considered to be in the ordinary course of business
and the tables below quantify these to provide a view of the underlying trading results.
2024
Revenue
Cost of sales
Gross profit
Gross Margin %
Operating expenses
Other income
EBITDA
Depreciation and amortisation
Fair value adjustment
Finance costs
Loss before income tax
Income tax expense
Loss for the year
1
$’000
35,721
(24,517)
11,204
31%
(28,889)
349
(17,336)
(1,610)
(1,798)
(1,224)
(21,968)
(394)
(22,362)
Significant
items1
$’000
837
837
4,659
5,496
1,798
7,294
7,294
Underlying
Result
$’000
35,721
(23,680)
12,041
34%
(24,230)
349
(11,840)
(1,610)
(1,224)
(14,674)
(394)
(15,068)
Items that were significant and/or not in the ordinary course of business (2024)
Inventory Write-downs, Operating Expenses and Impairment Charges
Employee restructure costs
Ex-CEO separation and legal claim
Debt facility novation and legal fees
Fees related to strategic review
Bad debts related to prior periods
Provision for inventory obsolescence
Provision for legacy purchase orders for component inventory
Fair value adjustment
Inventory Write-downs, Operating Expenses and Impairment Charges
$’000
Total Items not in the ordinary course of business
7,294
773
1,145
259
134
291
837
2,057
1,798
7,294
Atomos Limited | Annual Report 2024
11
Financial Position
Summary of Balance Sheet
Cash and cash equivalents
Trade and other receivables
Inventories
Other assets
Total assets
Trade and other payables
Income taxes payable
Lease liabilities
Provisions
Borrowings
Total liabilities
Net assets
Issued capital
Reserves
Accumulated losses
Equity
Cash flow
2024
$'000
2,900
4,970
8,714
8,380
24,964
(11,306)
(1,456)
(5,030)
(4,686)
(136)
(22,614)
2,350
134,037
3,246
(134,933)
2,350
As at 30 June 2024, Atomos had:
•$2.9m of cash on hand.
2023
$'000
2,943
5,166
15,366
13,700
37,175
(12,990)
(2,249)
(6,178)
(2,629)
(3,359)
(27,405)
9,770
119,301
3,040
(112,571)
9,770
Cash flows from operating activities
Loss for the year
Non cash items
Movements in working capital
Net cash used in operating activities
Capital expenditure
Financing and investing activities
Net change in cash and cash equivalents
Cash at the beginning of the period
Exchange differences on cash
Cash at the end of the period
2024
$'000
(22,362)
8,007
5,236
(9,119)
(41)
9,144
(16)
2,943
(27)
2,900
2023
$'000
(61,061)
40,111
18,388
(2,562)
(3,123)
3,547
(2,138)
5,001
80
2,943
Key cash flow movements in FY24:
•Net cash used in operating activities of $9.1m
• High inventory balance as at June 2023 was driven by EBITDA losses of $17.3m largely
converted into cash with through review in FY24 offset by a reduction in working capital.
resulting in a $0.8m increase in provision for
inventory obsolescence.
•Cash inflows from financing and investing
activities of $9.1m comprise; net proceeds
•No debt except for $0.1m at 30 June 2024 for from the capital raise of $14.7m after capital
corporate credit cards, following completion of raising costs, less $3.2m of repayment of
capital raise in May 2024.
borrowings and $2.4m of lease and interest
payments.
Atomos Limited | Annual Report 2024
12
Significant changes in the state of affairs
During the financial year ended 30 June 2024 the Company announced a $16 million (before costs)
underwritten capital raise via institutional placement and a non-renounceable pro-rata entitlement
offer to all eligible shareholders. The funds raised under the offer were applied towards:
•
•
•
•
Debt reduction
Restructuring of the business
Marketing of new revenue streams
Additional working capital for balance sheet flexibility
There were no other significant changes in the state of affairs of the Group during the financial year.
Events arising since the end of the reporting period
Since the end of the reporting period:
•
The company announced on 13 September 2024, that it had settled the US and Australian cases
between the Company and former Chief Executive Officer, Ms Estelle McGechie. Following
mediation, both parties agreed and entered into a Confidential Settlement Agreement and Mutual
Release (Agreement). Under the Agreement, neither party admitted liability and provided the
other party mutual releases for all claims relating to the matters. While the settlement payment
amount is confidential, a provision was recognised in the financial statements as at 30 June 2024
within current liabilities – trade and other payables. The amount of the provision recognised is
sufficient to meet all payments relating to the settlement payment and legal expenses relating
these matters. These two matters were noted in the FY23 financial statements as contingent
liabilities.
There are no further matters or circumstances that have arisen since the end of the year that have
significantly affected or may significantly affect either:
•
•
•
the entity’s operations in future financial years
the results of those operations in future financial years; or
the entity’s state of affairs in future financial years
Future developments
Atomos will continue to develop the types of products it is known for today to grow the existing
business. The Company expects increasing sales momentum in 1H FY25 with the launch of new
products including the launch of the Shinobi II, Sun Dragon and Ninja Phone with a significant roadmap
of innovative products in development.
Management is continuing to restructure the fixed operating cost base and implemented several cost
saving initiatives during H2 FY24 which have resulted in permanent staff being reduced from 90 at
December 2023 to 70 as of June 2024. The restructure is expected to be complete by Q2 FY25 with
targeted EBITDA breakeven around annual revenue of approximately $45m.
Further information about likely developments in the operations of the Group and the expected
results of those operations in future financial years has not been included in this report because
disclosure of the information would be likely to result in unreasonable prejudice to the Group.
Atomos Limited | Annual Report 2024
13
Environmental legislation
The Company’s operations are not subject to any particular or significant environmental regulation
under a law of the Commonwealth or of any State or Territory in Australia.
Dividends
No dividends have been paid or declared during or since the end of the financial year.
Atomos Limited | Annual Report 2024
14
Principal Risks
Risk Area
Risk & Impact
Mitigation & Monitoring
Launch of new
products fail to
meet market
expectations
Atomos always aims to produce products that meet
the expectations of customers. Atomos faces a
broad range of factors that impact the success of
new product launches, including: pricing, changes in
customer “user” preferences; competition; our
ability to design, develop and deliver products or to
support technology changes; effective education of
and support from distributors; delays to product
launches affecting reputation and customer
confidence, as well as the effectiveness of marketing
efforts.
Atomos is continually innovating and
developing its strategy for effectively
managing the product life cycle and by
ensuring upgrades of new product features
and technologies are brought to market in a
timely manner. A new series of products are
anticipated to be deployed in FY25.
A structured product roadmap is maintained
which includes the introduction of new
products for new segments and customer
demands specifically around connectivity and
workflow solutions in the highly changing
video technology marketplace.
Key ecosystem partners in camera
manufacturing are rapidly rolling out new
innovations and our integrations to support
their new products is critical for ensuring
Atomos becomes a stronger and more
resilient business.
Insufficient
investment in
R&D and
failure to
rapidly
innovate for
changing
technology
Atomos operates in a rapidly changing competitive
environment and must ensure continuous efforts
are maintained in the improvement of existing
products and development of new products.
Insufficient attraction of talented development and
creative staff and under-allocation of resources
hinder these efforts. A failure to innovate can
damage perception with consumers.
Continuous investment is required in the base
product range as well as to bring new products and
solutions to market for new and existing market
segments.
Supply chain
disruptions
Dependence
on key
distributors
Atomos sources components globally for the
product range and actively manages component
cost to ensure margin retention across the mix of
products. Supply chain interruptions such as
shortages of key components, production
difficulties, production certification challenges or
customs/transportation delays can lead to
significant cost increases and inventory shortages
which can negatively impact sales and margins.
Atomos markets and sells its product range
predominantly through an international high profile
video technology distributor network. This network
is a key supportive sales and marketing channel,
however Atomos has traditionally had no formal
distribution agreements. While Atomos has a wide
end customer use base, a dispute with (or the loss
of) a key distributor could materially impact Atomos’
sales efforts.
Atomos has continually focused on high quality
products and adding new products to the
range. Development research and investment
are key to remaining at the leading edge of
providing feature rich, affordable products
with high user demand. We constantly
monitor market and competitive trends in all
parts of the ecosystem, building strong
relationships with end user ambassadors and
influencers.
Atomos procurement processes include the
review of supplier arrangements and
component sourcing constraints prior to
including a particular component in a product
as well as on an ongoing basis.
Other key strategies include the development
of alternative supplier strategies and stockpiling of key components with longer lead
times.
Atomos is in constant communication and
regularly monitors distributor performance. At
the same time Atomos evaluates additional
distributors for new and existing markets and
products to ensure an effective sales and
marketing channel.
Atomos is increasing its investment in digital
platforms as a means to market directly to end
customers.
Atomos Limited | Annual Report 2024
15
Principal Risks (continued)
Risk Area
Risk & Impact
Dependence
on key
distributors
(continued)
Additionally, a deterioration in the financial health
of a distributor could lead to potentially material
delays in cash collection and/or reduced sales.
Ineffective
sales and
marketing
strategy
Atomos continues to adopt a growth strategy
supported by a sales and marketing plan. Atomos’
growth is dependent on the ability to deliver new
products on time, to reach target customers and
capitalise on strategic opportunities. Losing and
being unable to attract talented executives and
s
Share your feedback
Discover